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![MCGRAW-HILL Professional The Gamification Revolution]()
MCGRAW-HILL Professional The Gamification Revolution
55.9 CHF
THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results....
![MCGRAW-HILL Professional Effective MySQL]()
MCGRAW-HILL Professional Effective MySQL
39.9 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The Essential Guide to Protecting Your Business Information Written by Oracle ACE Director and MySQL expert Ronald Bradford, Effective MySQL: Backup and Recovery covers all the options with detailed descriptions and syntax examples to ensure an appropriate backup and recovery plan can be developed. Featuring a side-by-side evaluation of the various backup strategies and complementary recovery implementations, this Oracle Press book helps you to protect your MySQL data from a wide range of disaster situations. Learn how different backup strategies affect locking and system availability Identify the importance of static backup options and point-in-time requirements Recognize the important business factors to determine your optimal data protection requirements Understand the benefits of using MySQL replication for leveraging different backup strategies Understand the benefits and risks of implementing solutions with MySQL in the cloud Identify key configuration variables that affect data durability and performance Find out about the types of possible disasters and develop a robust plan to address them Optimize your backup approach with compression, streaming, incremental, and parallel options
![MCGRAW-HILL Professional Correct Your French Blunders]()
MCGRAW-HILL Professional Correct Your French Blunders
51.9 CHF
A witty, fast-paced guide to eliminating those annoying and frustrating French bloopers Mixing genders, inverting subjects and objects, and trusting false cognates are just a few of the blunders English-speaking French-language learners commonly make. In Correct Your French Blunders, veteran French teacher Véronique Mazet identifies these and other common trouble spots and clearly explains the reasons behind them. You will discover how grammar patterns of French differ from those of English and why trying to translate word for word, structure for structure, from English, can lead to big trouble. You will learn to break bad habits and correct your mistakes while developing a much more natural feel for French language patterns with the help of: More than 1,000 highlighted examples of common blunders to avoid A free app available on iTunes for interactive practice for obliterating those blunders Numerous examples and practical exercises Quick-reference panels for checking correct tense forms A "Hall of Shame" compendium of bad errors to recognize and correct
![MCGRAW-HILL Professional Working Identity]()
MCGRAW-HILL Professional Working Identity
27.4 CHF
How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we're doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort we've invested in our current profession. In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we've learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing , she says, is the result of doing and experimenting . Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become. Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities. Through engrossing stories-from a literature professor turned stockbroker to an investment banker turned novelist-Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can: Explore possible selves Craft and execute "identity experiments" Create "small wins" that keep momentum going Survive the rocky period between career identities Connect with role models and mentors who can ease the transition Make time for reflection-without missing out on windows of opportunity Decide when to abandon the old path in order to follow the new Arrange new events into a coherent story of who we are becoming A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.
![MCGRAW-HILL Professional Biology Demystified]()
MCGRAW-HILL Professional Biology Demystified
51.9 CHF
Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT BIOLOGY DEMYSTIFIED: * A college biology professor presents the fundamental facts, concepts, and principles of biology in an attractive and amusing framework * Great for anyone with an interest in biology, biotechnology, medicine, or the environment * Coverage includes both the anatomy and physiology of organisms as well as ecology and environmental relationships between organisms * Includes a pronunciation guide for difficult biological terms
![MCGRAW-HILL Professional Easy Japanese Crossword Puzzles]()
MCGRAW-HILL Professional Easy Japanese Crossword Puzzles
23.4 CHF
Learn Japanese through crossword puzzles! Easy Japanese Crossword Puzzles offers you an entertaining but effective way of expanding your knowledge of the Japanese language and use of Kana script. The puzzles in this book cover a wide variety of topics that will challenge and help you develop your Japanese-language skills. Using Kana (Japanese characters) throughout, the crosswords are arranged according to difficulty. They begin with simple Japanese-to-Spanish puzzles, followed by English-to-Japanese puzzles. Complete vocabularies and solutions are provided at the back of the book.
![MCGRAW-HILL Professional Chinamerica]()
MCGRAW-HILL Professional Chinamerica
58.9 CHF
Praise for ChinAmerica "A must-read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy." -Dr. Henry Kressel, author of Competing for the Future: How Digital Innovations Are Changing the World "This book is essential reading for business leaders and observers everywhere as this dramatic shift of economic and political power from the West to China continues." -Ray Bingham, chairman, Flextronics International "ChinAmerica provides extremely in-depth visibility into the interactions and interdependency of China and the United States. I believe everyone who takes the time to read it will learn of the many challenges and opportunities that exist for both China andthe United States." -Richard Kulle, president and CEO, gEM Services, Inc. "Handel Jones lays out concisely what China is doing right and the United States is doing wrong. This is a wake-up call because China today is the most serious economic competitor that the United States has ever faced. This book should be required reading for all U.S. politicians and business leaders." -Wilfred J. Corrigan, founder, chairman, and CEO (retired), LSI Logic Corp. Conventional wisdom pits China against the United States in a war for economic supremacy. However, in ChinAmerica, Handel Jones, one of the leading experts on China's industrial and economic emergence, demonstrates that the wave of the future is cooperation between the two titans, not conflict-and how America will benefit from increased economic engagement and competition with China. To some, conflict between China and the United States appears to be both imminent and unavoidable (indeed, in some eyes, the battle has already begun). But this perspective badly overlooks one vital fact: both nations have no choice other than to act in their mutual interest. Focusing on several key areas of conflict and mutual interest, Jones gives a thorough and eye-opening portrait of the policies, history, and habits that have led to the intersecting fortunes of the two superpowers. Jones also outlines actions the United States must take to hold on to its leadership role by forging equilibrium with China that's based on mutual respect and dependence. As Jones makes clear, the contrast between the two powers couldn't be more startling: while China is amassing through trade nearly one-fourth of the world's foreign exchange reserves (nearly three-fourths of that amount in USD), the United States excels mostly as a consumer of finished goods, with Americans unconcerned about debt and other consequences of living beyond their means. China subsidizes development of more efficient manufacturing techniques, and in response America threatens protectionist barriers. Developments such as these, however, don't necessarily put the nations on a collision course. To Jones, these facts point to a very real opportunity for Chinese and American governments and businesses to work together rather than...
![MCGRAW-HILL Professional Brain and Spine Imaging Patterns]()
MCGRAW-HILL Professional Brain and Spine Imaging Patterns
393 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Sharpen your diagnostic skills for brain and spine disorders with this unique patterns-based approach to learning Brain and Spine Imaging Patterns presents a systematic approach to understanding one of the most challenging areas of radiologic interpretation. Uniquely organized by various patterns seen on CT, MRI, and plain radiography imaging rather than pathology, the book carefully guides you toward a group of differential diagnoses. You will find an unmatched collection of more than 140 patterns covering: skull defects and lesions; meningeal and sulcal diseases; extracerebral masses; intracerebral masses; mass lesions in the region of the ventricular system; sellar and parasellar masses; vascular legions; lesions in the cortical gray matter, white matter, and deep gray matter; and spinal diseases and lesions. The easy-to-navigate organization of this book is specifically designed for use at the workstation. The concise text, numerous images, and helpful icons facilitate access to essential information and simplify the learning process. Features More than 140 patterns and more than 2500 digital-quality images A strong focus on patterns recognized on MRI, including contrast-enhanced MRI Icons, a grading system depicting the relative frequency of findings from common to rare, and the consistent organization of chapters help to clarify information for at-the-bench consultation Many patterns include a set of "Related Patterns" images, which serve as cross-references to similar patterns for a given disorder Special emphasis on the latest diagnostic modalities includes state-of-the-art depiction of image findings
![MCGRAW-HILL Professional Practice Makes Perfect The French Subjunctive Up Close]()
MCGRAW-HILL Professional Practice Makes Perfect The French Subjunctive Up Close
27.4 CHF
Solve the mysteries of French subjunctives Practice Makes Perfect: The French Subjunctive Up Close puts the spotlight on this tricky grammar trouble spot. It boasts plenty of opportunities for practicing your language skills, as well as extensive examples based on a conversational style that will keep you engaged. The book also features a unique answer key that gives you more than just a listing of correct answers; it clues you in on the "why" behind them.
![MCGRAW-HILL Professional Practice Makes Perfect French Problem Solver]()
MCGRAW-HILL Professional Practice Makes Perfect French Problem Solver
27.4 CHF
Tricky French concepts are no problem with practice, practice, practice! As you progress in your study of French, you may feel overwhelmed by unfamiliar areas, such as when to use the passé composé versus the imparfait tenses, determining the gender of a noun, avoiding "false friends," or evenremembering verb-preposition combinations. Author and teacher Annie Heminway is familiar with this situation and, more important, knows how her students--and now you--can overcome it. In Practice Makes Perfect: French Problem Solver, Heminway shares her arsenal of strategies on how to beat these obstacles to your French mastery. You will, of course, get plenty of practice, practice, practice to overcome any French-learning obstacles. With Practice Makes Perfect: French Problem Solver, you will master the language in no time at all. Practice Makes Perfect: French Problem Solver gives you: Expert advice and guidance on overcoming common problems Practical examples with highfrequency vocabulary that clarify each point Highly varied and extensive exercises to practice whatyou've learned
![MCGRAW-HILL Professional Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value]()
MCGRAW-HILL Professional Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
49.9 CHF
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.
![MCGRAW-HILL Professional Better Reading Italian, 2nd Edition]()
MCGRAW-HILL Professional Better Reading Italian, 2nd Edition
39.9 CHF
Sharpen your Italian language skills through readings about its speakers' daily lives and culture Better Reading Italian offers you entertaining, "real world" texts to help you understand and learn more Italian vocabulary and phrases. Each chapter features articles that cover a specific topic, such as cuisine, music, sports, film and theater, art, the family, today's lifestyle, or politics and history. Along the way, you will find instruction and exercises to help develop improved reading speed, comprehension, and vocabulary. The articles become gradually more difficult as you proceed through the book to keep you challenged and engaged. Better Reading Italian is an easy, engaging way to boost your language skills and learn more about the language and its speakers as you go.
![MCGRAW-HILL Professional Executive Coaching for Results]()
MCGRAW-HILL Professional Executive Coaching for Results
51.9 CHF
The field of executive coaching is growing at an astonishing rate. Corporations are increasingly turning to coaching as an intervention, as it offers leaders and managers both on-the-job learning and built-in follow-up. But how can you make the best use of coaching within your organization? Executive Coaching for Results helps this critical leadership development method come of age. This is not a how-to-coach book there are already plenty of those but rather a comprehensive guide on how to strategically use coaching to maximize development of talent and link the impact of coaching to bottom-line results. Underhill, McAnally, and Koriath draw on their rigorous original research (through Executive Development Associates) with Fortune 1000 and Global 500 companies such as Disney, IBM, UBS, Unilever and many others, and combine that with their years of industry experience to advance the state of the art. Executive Coaching for Results includes topics such as: Integrating coaching into your organization s overall leadership development strategy Locating and screening coaches worldwide Developing an internal coaching program Deciding which coaching assessments and instruments are appropriate to your situation Measuring the impact and ROI of coaching Following up after coaching Throughout, the authors provide numerous examples from major organizations such as Dell, Johnson and Johnson, Intel, and Wal-Mart. Offering practical learning, best practices, and illuminating case studies, this is the first definitive guide to the effective use of executive coaching in the corporate environment.
![MCGRAW-HILL Professional Process Equipment Malfunctions]()
MCGRAW-HILL Professional Process Equipment Malfunctions
169 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A PRACTICAL GUIDE TO TROUBLESHOOTING PROCESS EQUIPMENT MALFUNCTIONS Process Equipment Malfunctions offers proven techniques for finding and fixing process plant problems and contains details on failure identification. Diagnostic tips, examples, and illustrations help to pinpoint and correct faults in chemical process and petroleum refining equipment. Complex math has been omitted. An essential resource for plant operators and process engineers, this book is based on the author's long career in field troubleshooting process problems. COVERAGE INCLUDES: Distillation tray malfunctions Packed tower problems Distillation tower pressure and composition control Fractionator product stripping Pumparounds Reboiled and steam side strippers Inspecting tower internals Process reboilers--thermosyphon circulation Heat exchangers Condenser limitations Air coolers Cooling water systems Steam condensate collection systems Steam quality problems Level control problems Process plant corrosion and fouling Vapor-liquid separation vessels Hydrocarbon-water separation and desalters Fired heaters--draft and excess O2 Disabling safety systems Vacuum systems and steam jets Vacuum surface condensers Centrifugal pump limitations Steam turbine drivers Centrifugal compressors Reciprocating compressors
![MCGRAW-HILL Professional Get Rich with Apps!]()
MCGRAW-HILL Professional Get Rich with Apps!
43.9 CHF
Grab a share of one of today's hottest markets! Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps-and they're eagerly awaiting more. If you're considering entering the market, stop thinking about it and make yourmove. You'll reach more customers, expand your product offerings, and grownew revenue streams. And it's much easier than you may realize. Get Rich withApps! explains how to: Marry iPhone and Facebook app features with your business andmarketing needs Integrate apps with other resources, such as databases and websites Take advantage of the social web to expand your customer base Measure the success of new and existing projects You don't need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.
![MCGRAW-HILL Professional Taking Charge with Value Investing: How to Choose the Best Investments According to Price, Performance, & Valuation to Build a Winning Portfolio]()
MCGRAW-HILL Professional Taking Charge with Value Investing: How to Choose the Best Investments According to Price, Performance, & Valuation to Build a Winning Portfolio
41.9 CHF
THE ALHPA SEEKER'S GUIDE TO VALUE STOCKS When to buy them. How long to hold them. When to sell them. "This book will be welcomed by anyone looking to break free from their financial advisor and manage their own savings." -DAVID JACKSON, founder and CEO, Seeking Alpha® "The world is an uncertain place. This uncertainty impacts the financial markets as much, if not more, than any other space. But don't be afraid! Brian Nichols provides a personal, experience-based, and highly accessible framework for taking your investment portfolio into your own hands. There's nothing pretentious or complicated about Brian's approach. It's straightforward common sense on how to invest in the stock market." -ROCCO PENDOLA, Director of Social Media at TheStreet.com and cofounder of the Options Investing Newsletter "For investors who want discipline, or who want to escape the addiction of day trading, this book is for you." -GARY ANDERSON, author of Will Rogers and "Business Insider" Contributor "I am pleased and honored to publish Brian Nichols' articles on Market Playground and interview him on my radio program. With his new book, Brian brings his vast array of investing knowledge to the masses!" -DEMIAN RUSSIAN, Editor-in-Chief, Market Playground There's more to investing than "Buy low, sell high." DISCOVER THE ALPHA SECRET TO VALUE INVESTING Every financial quarter, more than 1.5 mil¬lion investors turn to Brian Nichols' acclaimed "Seeking Alpha" columns for his insider tips on value investing. No matter what's going on in the market, he's got an uncanny knack for spotting the hottest stocks, the latest trends, and the greatest opportunities. Now-due to popular demand-he's distilled his best-kept secrets into one comprehensive, easy-to-use guide for "seeking alpha" and maximizing profits in any market. You'll learn how to: Take charge of your financial future Understand how hedge funds really work Determine if a company is a good investment Make smarter decisions based on value Use psychology to outthink the market Avoid the pitfalls of emotional investors Build a killer portfolio for long-term success Filled with step-by-step strategies for choosing stocks, how-to tips for maximizing investments, and first-hand stories of high risks and higher rewards, this is a must-have guide for any investor who appreciates the value of "value." You'll learn what the industry insiders really think about the recession, stock bubbles, balance sheets, cash flow, stock metrics, and other fundamentals of investing. You'll discover the surprising effects of human psychology on the rise and fall of the market-and learn how to keep your head and your money intact during times of extreme behavioral selling. You'll see how companies like Netflix and Apple weathered the storms of our ever-changing economy-and what it ultimately means for shareholders. Most important, you'll discover the most valuable lessons an investor can learn from taking a loss-without losing anything yourself. When...
![MCGRAW-HILL Professional Values-Driven Business]()
MCGRAW-HILL Professional Values-Driven Business
33.4 CHF
There's no shortage of books on how to run small businesses But the specialised literature dealing with the increasingly high-profile topic of "corporate social responsibility" (CSR) deals almost exclusively with the concerns of large corporations. There is no widely available information about the special value-and special challenges-of socially responsible business practices for small- or medium-size companies. Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees' personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.
![MCGRAW-HILL Professional IPad Kickstart]()
MCGRAW-HILL Professional IPad Kickstart
53.9 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Your full-color iPad go-to guide Covers the 3rd generation iPad! Get started enjoying your iPad's innovative tools and features quickly and easily with iPad Kickstart. Loaded with crisp, full-color screenshots, this practical, visual guide focuses on the best ways to maximize your iPad's capabilities. Stay organized and connected at home and in the office, get news and entertainment, and explore your creative streak. Tips and Now You Know sidebars offer solutions to potential pitfalls and veteran insight helps you get even more out of this extraordinary device. You'll also find details on the coolest, most useful apps available. Set up and customize your iPad Master the functions, gestures, and controls on your new device Migrate apps, settings, and content from your older iPad Connect to the Internet, use email, browse the Web, and keep up with social networks Use iCloud and iTunes to sync and back up your iPad Organize your life with Calendar, Contacts, and Reminders Explore, install, and organize apps that maximize the functionality of your iPad Download movies, videos, music, ebooks, and games to your iPad Create your own digital movies, shoot photos, and record music Use your iPad as a WiFi hotspot and link to devices and accessories Maintain and troubleshoot your iPad
![MCGRAW-HILL Professional Flying High in a Competitive Industry]()
MCGRAW-HILL Professional Flying High in a Competitive Industry
28.4 CHF
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
![MCGRAW-HILL Professional Marketing Warfare]()
MCGRAW-HILL Professional Marketing Warfare
38.9 CHF
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For Marketing Warfare "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today
![MCGRAW-HILL Professional So Of Logic 2e Rev]()
MCGRAW-HILL Professional So Of Logic 2e Rev
25.4 CHF
The ideal review for your logic course More than 40 million students have trusted Schaum's Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum's Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 500 solved problems Includes non-classical logics Covers the probability calculus Complements or supplements the major Logic textbooks Appropriate for the following courses: Introduction to Formal Logic, Informal Logic, Logic Programming, Algebra Complete course content in easy-to-follow outline form Hundreds of solved problems for effective test preparation
![MCGRAW-HILL Professional Schaum's Outline of French Vocabulary]()
MCGRAW-HILL Professional Schaum's Outline of French Vocabulary
28.4 CHF
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives youPractice problems with full explanations that reinforce knowledgeCoverage of the most up-to-date developments in your course fieldIn-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.
![MCGRAW-HILL Professional Ispeak Italian Beginner's Course (MP3 CD + Guide)]()
MCGRAW-HILL Professional Ispeak Italian Beginner's Course (MP3 CD + Guide)
32.4 CHF
The revolutionary program that helped you speak Italian instantly now helps you learn the language quickly and easily Now the "translator in your pocket" becomes the language teacher of your dreams! You can see and hear Italian and learn it at your own pace.This interactive program is organized around 10 essential travel-related topics such as finding a bed, getting connected, and buying stuff. Each subject is taught through a set of six modules: dialogs, key words, interactive practice, grammar points, quizzes, and reviews. Using the iPod's user-friendly interface, you navigate quickly and easily from topic to topic. With the Playlist feature and the Ratings tool, you can keep track of topics you have already mastered and highlight areas that you need to revisit. Includes a 2-1/2 hour MP3 audio CD.
![MCGRAW-HILL Professional Handbook of Industrial Chemistry]()
MCGRAW-HILL Professional Handbook of Industrial Chemistry
169 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product THE DEFINITIVE GUIDE TO MANUFACTURING WITH ORGANIC CHEMICALS Critical to truly understanding pharmaceuticals, agrochemicals, polymers, and plastics, the Handbook of Industrial Chemistry provides the chemical properties and principles for the analyses and processes used in producing non-petroleum-based organic products. Packed with useful tables, formulas, and equations, this problem-solving handbook provides coverage, which ranges from basic to complex, of the chemical processes for products such as: Paints, pigments, and industrial coatings Dyestuffs, and finishing and dyeing of textiles Industrial fermentation Chemical explosives Non-petroleum processing and petrochemicals Polymers and plastics DETAILED, EXPERT CONTENT YOU'LL REFER TO EVERY DAY Safety considerations in process industries * Industrial pollution prevention and waste management * Edible oils, fats, and waxes * Soaps and detergents * Sugar and other sweeteners * Paints, pigments, and industrial coatings * Dyestuffs, and finishing and dyeing of textiles * Industrial fermentation * Pharmaceutical industry * Agrochemicals * Chemical explosives * Petroleum processing and petrochemicals * Polymers and plastics
![MCGRAW-HILL Professional High-Intensity Training The Mike Mentzer]()
MCGRAW-HILL Professional High-Intensity Training The Mike Mentzer
33.4 CHF
The advanced techniques, most productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer Whatever your level of fitness, you can kick your muscles--and your mind--into high gear with the radical training philosophies and advanced bodybuilding techniques of Mike Mentzer, the first bodybuilder to ever garner a perfect score in the Mr. Universe competition. The thinking man's bodybuilder, Mike revolutionized the art of training with his Heavy Duty TM system, proving that "less is more" when it comes to making great gains. But Mike's most advanced ideas have never been revealed--until now. Direct from Mentzer's inner circle--friend and colleague John Little along with Joanne Sharkey, the CEO of Mentzer-Sharkey Enterprises, Inc.-- The Wisdom of Mike Mentzer gives you an insider's look at his most intense, in-depth lessons. Inside these pages you will learn all the fundamentals of: HUNGER--the code of integrity for displaying a heroic physique Philosophy and character building--why you need never again fear your competition The science of productive bodybuilding exercise--Mentzer's fail-safe principles for building maximum size and strength Consolidation Training--a lightning-quick workout that works "like magic" for producing phenomenal muscle growth -Advanced Heavy Duty TM techniques, such as Omni-Contraction Training, Infitonic Training, and Rest-Pause Training The Wisdom of Mike Mentzer provides readers with a unique insight into the world of Mike Mentzer--the man, the philosopher, and the legend.
![MCGRAW-HILL Professional The Concise Blue Book of French Verbs]()
MCGRAW-HILL Professional The Concise Blue Book of French Verbs
42.9 CHF
Add weight to your French verb choices without breaking your back(pack)! In one compact package, The Concise Blue Pocket Book of French Verbs provides 333 of the most important verbs in French in full conjugated form. Each verb is illustrated by example sentences, showing the verb in action. The top 33 verbs are broken down into groups according to key meanings, use with prepositions, and key idiomatic expressions. In addition, the Verb Index links over 2,300 verbs to the verb conjugations. Online you will find a companion website that provides you with extensive bonus content--more than 100 exercises that give you a dynamic way to build your mastery of the French verb system. Features A diagnostic test Audio exercises to improve your listening comprehension Additional exercises that focus on your idiomatic usage of verbs Audio recordings of example sentences to show the Top 30 verbs is use Traditional verb conjugations combined with online exercises + audio Topics include: French Tense Profiles; 333 Fully Conjugated Verbs; English-French Verb Index; Irregular Verb Form Index; French Verb Index
![MCGRAW-HILL Professional Six Sigma Demystified, Second Edition]()
MCGRAW-HILL Professional Six Sigma Demystified, Second Edition
55.9 CHF
Learning Six Sigma CAN be a painless process! Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject. The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests expertise--without confusing statistics and formulas. In notime, you'll develop the skills you need to solve problems, anticipate customer needs, and meet the demands of the most challenging markets. Filled with practical hands-on advice and essentialorganizational tips, Six Sigma DeMYSTiFieD providesa complete blueprint for developing strategies, plotting growth, and performing at peak efficiency for maximum profits. This fast and easy guide offers: Proven techniques for building a solid Six Sigma infrastructure Tips for deploying projects using DMAIC methodology Clear advice on when and how to use specific problem-solving tools Essential calculations and assumptions Case studies, quizzes, and a final exam that reinforce what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Six Sigma DeMYSTiFieD is your shortcut to a solid foundation in this powerful improvement methodology.
![MCGRAW-HILL Professional Say It Right Chinese 2e]()
MCGRAW-HILL Professional Say It Right Chinese 2e
20.4 CHF
Say farewell to language faux pas forever! Based on the revolutionary Easily Pronounced Language Systems approach, Say It Right in Chinese makes mastering correct Chinese pronunciation simple. With Say It Right you'll learn how to use hundreds of Chinese words and phrases in everyday conversation. This amazing guide gives you easy-to-read vowel symbols that, when combined with consonants, make pronunciation easy. This second edition is enhanced by a new chapter that applies the Say It Right! "PhraseMaker" approach to common verbs. With Say It Right in Chinese you will: Learn more than 500 essential Chinese words and phrases Easily create sentences using "Phrasemakers" Get a quick reference to more than 500 word pronunciations in the Say It Right travel dictionary
![MCGRAW-HILL Professional Chinese Demystified]()
MCGRAW-HILL Professional Chinese Demystified
59.9 CHF
Learning Chinese is a no-brainer with Demystified Chinese Demystified walks you step by step throughthe fundamentals and moves on to more advanced topics. Each chapter concludes with a self-test that allows you to track your progress, and a comprehensive final exam at the end of the book gives instant feedback on new language skills. The book includescharacters in simplified and traditional formats along with pinyin phonetic translation for easy pronunciation.
![MCGRAW-HILL Professional Easy Japanese 2nd /e Rev/e 2/e]()
MCGRAW-HILL Professional Easy Japanese 2nd /e Rev/e 2/e
33.4 CHF
Helps you learn Japanese in 16 easy-to-follow lessons. This book provides the basics you need to speak and write Japanese. Designed with the true beginner in mind, It offers full language explanations in English and focuses on essential Japanese for effective communication in everyday situations.
![MCGRAW-HILL Professional Communicate W/conf 2e]()
MCGRAW-HILL Professional Communicate W/conf 2e
51.9 CHF
The classic business communication guide-updated for smart phones, social media, and other digital platforms Communicate clearly, tactfully, and confidently in any situation, including: Being persuasive Running productive meetings Asking the right questions Coaching Negotiating Resolving conflicts Responding to insults Offering praise Delegating responsibilities Crossing cultural divides Networking at events "Communicate with Confidence! is . . . the clearest, most comprehensive, and most credible guide to persuasive and authentic communication available today. Dianna Booher is the master of her message and her medium. . . . After you've read it once, I'm confident you'll be consulting it frequently. Do not hesitate. Read it today, and put it to use immediately." -Jim Kouzes, coauthor of The Leadership Challenge and Credibility, and The Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University "Communicate with Confidence! is the best communication book I have seen." -Ken Blanchard, coauthor of The One Minute Manager® and Full Steam Ahead! "Fully 85 percent of your success in life is contained in your ability to communicate effectively with other people. Communicate with Confidence! is full of proven, practical ways to get your point across quickly and stand out in every conversation. This book should be read and re-read over and over again!" -Brian Tracy, bestselling author of How the Best Leaders Lead, Goals!, and Eat That Frog "Dianna Booher produced a tremendous resource with the first edition of this book-but I'm confident this new version will be a classic. Well-organized, practical, comprehensive advice." -Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks without Being Eaten Alive
![MCGRAW-HILL Professional The Complete Sea Kayakers Handbook, Second Edition]()
MCGRAW-HILL Professional The Complete Sea Kayakers Handbook, Second Edition
27.4 CHF
"...Her writing is clear and concise, sprinkled with bits of humor and many tips gleamed from her years working as a kayak instructor, guide and outfitter." --Sea Kayaker Magazine The first edition of The Complete Sea Kayaker's Handbook received immediate acclaim with its selection as the Best Outdoor Instructional Book by the National Outdoor Book Award group. Now this book boasts 352 pages with changes throughout to reflect the growth of kayaking as a sport. This book is your first step to adventure on the water, with everything you need to know, from buying a kayak to dressing for the water. Updates include: New photos throughout showing new boats, equipment, stretching, and repair techniques A new section on used boats and how to shop for them Expanded sections on: boat materials section to include the newer laminates; buying a new kayak; use of GPS for navigation; family paddling; Planning Your Dream Trip; Taking Care of Your Stuff to include more retrofit and repair information on a wider range of boat and paddle material Improvements in materials and more data on hypothermia; Changes in safety technique descriptions reflecting the new equipment on the market information on stretching, proper posture in a kayak, and easy modifications to kayak seats for more comfortable paddling Topics include: Getting Ready; Kayaks; Accessories and Clothing; Getting to Know Your Kayak; Controlling Your Kayak; Getting Into and Out of the Water; Real Life Paddling; Finding Your Way: Kayak Navigation; Trip Logistics; Group safety; Kayak Camping; Planning Your Dream Trip; Taking Care of Your Stuff
![MCGRAW-HILL Professional Side by Side Italian and English Grammar]()
MCGRAW-HILL Professional Side by Side Italian and English Grammar
30.4 CHF
Learn and review Italian grammar at a glance Of all the obstacles you face while learning a new language, grammar is one of the toughest. But now there's a way to learn the subtleties of grammar without all the headaches. Side by Side Italian & English Grammar is the perfect tool to help you understand the similarities and differences between English and Italian grammar. By learning Italian grammar through comparisons to your native English language, you are able to build on what you already know. You will be better able to understand and remember Italian grammar while writing, speaking, and being tested on Italian usage. This innovative grammar guide includes: Clear and comprehensive introductions to the parts of speech, explaining their functions and answering common questions about them Quick Check sections that summarize main ideas Appendices that identify possible grammar trouble spots, such as interrogative pronouns and adjectives, familiar and formal commands, and the use of determiners Numerous verb charts with side-by-side Italian and English translations for easy understanding of each tense's meaning An exercise section with answer key to test and review your knowledge Side by Side Italian and English Grammar gives you a firm grasp of the structure of both languages andsets the stage for true language mastery.
![MCGRAW-HILL Professional Valve Handbook]()
MCGRAW-HILL Professional Valve Handbook
203 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Comprehensive, up-to-date coverage of valves for the process industry Revised to include details on the latest technologies, Valve Handbook, Third Edition, discusses design, performance, selection, operation, and application. This updated resource features a new chapter on the green technology currently employed by the valve industry, as well as an overview of the major environmental global standards that process plants are expected to meet. The book also contains new information on: Valves used in the wastewater industry Applying emergency shutdown (ESO) valves Recent changes to shutoff classifications Valves specified for the nuclear industry The procurement process for the Nuclear Stamp (N-Stamp) The emergence of wireless technology and its application to current smart technology Characteristics of high-performance hydraulic fluid Valve Handbook, Third Edition, covers: Valve selection criteria Manual valves Check valves Pressure relief valves Control valves Manual operators and actuators Smart valves and positioners Valve and actuator sizing Green valve technology and application Common valve problems Valve purchasing issues
![MCGRAW-HILL Professional Happiness At Work]()
MCGRAW-HILL Professional Happiness At Work
30.4 CHF
Learn to create resilience and happiness no matter what's going on in your life In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us. Rao shows you that it isn't the negative thing that happens to you that causes your unhappiness, it's how you see it. Happiness at Work is a thought-provoking new title that moves the mind away from negativity and forces you to resist labeling situations as "bad", but rather seeing them as neutral. Happiness at Work provides: Surprising ways of looking at change and problem-solving Exercises that shift one's perspective Learn the vital wisdom necessary to achieving a joyful, successful life as you define it through greater resilience and a strong inner core. Get it now with The Happiness Choice. "Follow Srikumar Rao's instructions and you will enjoy the journey to more happiness and meaning in your life, no matter what!" -- Marshall Goldsmith , author of What Got You Here Won't Get You There "Happiness at Work brings new understanding of the essential role happiness plays in workplace learning and performance. Srikumar Rao's guidelines for our journey to leadership include aspects rarely explored and newly significant." -- Frances Hesselbein , chairman and founding president, Leader to Leader Institute/Drucker Foundation for Nonprofit Management "This book is a treasure chest full of wisdom. Each and every one of its 34 chapters introduced me to or reminded me of a very important principle for living a happy and successful life." -- Jack Canfield , co-creator of the Chicken Soup for the Soul® series and coauthor of The Success Principles
![MCGRAW-HILL Professional The McGraw-Hill 36-Hour Course Product Development]()
MCGRAW-HILL Professional The McGraw-Hill 36-Hour Course Product Development
43.9 CHF
Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customerto buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, anddelivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
MCGRAW-HILL Professional The Planning Successful Meetings and Events
22.4 CHF
Planning a meeting or event is no easy task. Just ask any of the administrative staffers who are increasingly being asked to do it. Planning Successful Meetings and Events is sure to transform any take-charge assistant into the Martha Stewart of meeting and event planning. It's a good thing.'
MCGRAW-HILL Professional The Gamification Revolution
55.9 CHF
THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results....
MCGRAW-HILL Professional The German Way the German Way
31.9 CHF
For All Students Ideal for a variety of courses, this completely up-to-date, alphabetically organized handbook helps students understand how people from German-speaking nations think, do business, and act in their daily lives.
MCGRAW-HILL Professional Effective MySQL
39.9 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The Essential Guide to Protecting Your Business Information Written by Oracle ACE Director and MySQL expert Ronald Bradford, Effective MySQL: Backup and Recovery covers all the options with detailed descriptions and syntax examples to ensure an appropriate backup and recovery plan can be developed. Featuring a side-by-side evaluation of the various backup strategies and complementary recovery implementations, this Oracle Press book helps you to protect your MySQL data from a wide range of disaster situations. Learn how different backup strategies affect locking and system availability Identify the importance of static backup options and point-in-time requirements Recognize the important business factors to determine your optimal data protection requirements Understand the benefits of using MySQL replication for leveraging different backup strategies Understand the benefits and risks of implementing solutions with MySQL in the cloud Identify key configuration variables that affect data durability and performance Find out about the types of possible disasters and develop a robust plan to address them Optimize your backup approach with compression, streaming, incremental, and parallel options
MCGRAW-HILL Professional Correct Your French Blunders
51.9 CHF
A witty, fast-paced guide to eliminating those annoying and frustrating French bloopers Mixing genders, inverting subjects and objects, and trusting false cognates are just a few of the blunders English-speaking French-language learners commonly make. In Correct Your French Blunders, veteran French teacher Véronique Mazet identifies these and other common trouble spots and clearly explains the reasons behind them. You will discover how grammar patterns of French differ from those of English and why trying to translate word for word, structure for structure, from English, can lead to big trouble. You will learn to break bad habits and correct your mistakes while developing a much more natural feel for French language patterns with the help of: More than 1,000 highlighted examples of common blunders to avoid A free app available on iTunes for interactive practice for obliterating those blunders Numerous examples and practical exercises Quick-reference panels for checking correct tense forms A "Hall of Shame" compendium of bad errors to recognize and correct
MCGRAW-HILL Professional Working Identity
27.4 CHF
How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we're doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort we've invested in our current profession. In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we've learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing , she says, is the result of doing and experimenting . Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become. Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities. Through engrossing stories-from a literature professor turned stockbroker to an investment banker turned novelist-Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can: Explore possible selves Craft and execute "identity experiments" Create "small wins" that keep momentum going Survive the rocky period between career identities Connect with role models and mentors who can ease the transition Make time for reflection-without missing out on windows of opportunity Decide when to abandon the old path in order to follow the new Arrange new events into a coherent story of who we are becoming A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.
MCGRAW-HILL Professional Biology Demystified
51.9 CHF
Say goodbye to dry presentations, grueling formulas, and abstract theory that would put Einstein to sleep--now there's an easier way to master chemistry, biology, trigonometry, and geometry. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner and is designed for users without formal training, unlimited time, or genius IQs. Organized like self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and final exams. There's no better way to gain instant expertise! ABOUT BIOLOGY DEMYSTIFIED: * A college biology professor presents the fundamental facts, concepts, and principles of biology in an attractive and amusing framework * Great for anyone with an interest in biology, biotechnology, medicine, or the environment * Coverage includes both the anatomy and physiology of organisms as well as ecology and environmental relationships between organisms * Includes a pronunciation guide for difficult biological terms
MCGRAW-HILL Professional Easy Japanese Crossword Puzzles
23.4 CHF
Learn Japanese through crossword puzzles! Easy Japanese Crossword Puzzles offers you an entertaining but effective way of expanding your knowledge of the Japanese language and use of Kana script. The puzzles in this book cover a wide variety of topics that will challenge and help you develop your Japanese-language skills. Using Kana (Japanese characters) throughout, the crosswords are arranged according to difficulty. They begin with simple Japanese-to-Spanish puzzles, followed by English-to-Japanese puzzles. Complete vocabularies and solutions are provided at the back of the book.
MCGRAW-HILL Professional Chinamerica
58.9 CHF
Praise for ChinAmerica "A must-read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy." -Dr. Henry Kressel, author of Competing for the Future: How Digital Innovations Are Changing the World "This book is essential reading for business leaders and observers everywhere as this dramatic shift of economic and political power from the West to China continues." -Ray Bingham, chairman, Flextronics International "ChinAmerica provides extremely in-depth visibility into the interactions and interdependency of China and the United States. I believe everyone who takes the time to read it will learn of the many challenges and opportunities that exist for both China andthe United States." -Richard Kulle, president and CEO, gEM Services, Inc. "Handel Jones lays out concisely what China is doing right and the United States is doing wrong. This is a wake-up call because China today is the most serious economic competitor that the United States has ever faced. This book should be required reading for all U.S. politicians and business leaders." -Wilfred J. Corrigan, founder, chairman, and CEO (retired), LSI Logic Corp. Conventional wisdom pits China against the United States in a war for economic supremacy. However, in ChinAmerica, Handel Jones, one of the leading experts on China's industrial and economic emergence, demonstrates that the wave of the future is cooperation between the two titans, not conflict-and how America will benefit from increased economic engagement and competition with China. To some, conflict between China and the United States appears to be both imminent and unavoidable (indeed, in some eyes, the battle has already begun). But this perspective badly overlooks one vital fact: both nations have no choice other than to act in their mutual interest. Focusing on several key areas of conflict and mutual interest, Jones gives a thorough and eye-opening portrait of the policies, history, and habits that have led to the intersecting fortunes of the two superpowers. Jones also outlines actions the United States must take to hold on to its leadership role by forging equilibrium with China that's based on mutual respect and dependence. As Jones makes clear, the contrast between the two powers couldn't be more startling: while China is amassing through trade nearly one-fourth of the world's foreign exchange reserves (nearly three-fourths of that amount in USD), the United States excels mostly as a consumer of finished goods, with Americans unconcerned about debt and other consequences of living beyond their means. China subsidizes development of more efficient manufacturing techniques, and in response America threatens protectionist barriers. Developments such as these, however, don't necessarily put the nations on a collision course. To Jones, these facts point to a very real opportunity for Chinese and American governments and businesses to work together rather than...
MCGRAW-HILL Professional Brain and Spine Imaging Patterns
393 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Sharpen your diagnostic skills for brain and spine disorders with this unique patterns-based approach to learning Brain and Spine Imaging Patterns presents a systematic approach to understanding one of the most challenging areas of radiologic interpretation. Uniquely organized by various patterns seen on CT, MRI, and plain radiography imaging rather than pathology, the book carefully guides you toward a group of differential diagnoses. You will find an unmatched collection of more than 140 patterns covering: skull defects and lesions; meningeal and sulcal diseases; extracerebral masses; intracerebral masses; mass lesions in the region of the ventricular system; sellar and parasellar masses; vascular legions; lesions in the cortical gray matter, white matter, and deep gray matter; and spinal diseases and lesions. The easy-to-navigate organization of this book is specifically designed for use at the workstation. The concise text, numerous images, and helpful icons facilitate access to essential information and simplify the learning process. Features More than 140 patterns and more than 2500 digital-quality images A strong focus on patterns recognized on MRI, including contrast-enhanced MRI Icons, a grading system depicting the relative frequency of findings from common to rare, and the consistent organization of chapters help to clarify information for at-the-bench consultation Many patterns include a set of "Related Patterns" images, which serve as cross-references to similar patterns for a given disorder Special emphasis on the latest diagnostic modalities includes state-of-the-art depiction of image findings
MCGRAW-HILL Professional Practice Makes Perfect The French Subjunctive Up Close
27.4 CHF
Solve the mysteries of French subjunctives Practice Makes Perfect: The French Subjunctive Up Close puts the spotlight on this tricky grammar trouble spot. It boasts plenty of opportunities for practicing your language skills, as well as extensive examples based on a conversational style that will keep you engaged. The book also features a unique answer key that gives you more than just a listing of correct answers; it clues you in on the "why" behind them.
MCGRAW-HILL Professional Practice Makes Perfect French Problem Solver
27.4 CHF
Tricky French concepts are no problem with practice, practice, practice! As you progress in your study of French, you may feel overwhelmed by unfamiliar areas, such as when to use the passé composé versus the imparfait tenses, determining the gender of a noun, avoiding "false friends," or evenremembering verb-preposition combinations. Author and teacher Annie Heminway is familiar with this situation and, more important, knows how her students--and now you--can overcome it. In Practice Makes Perfect: French Problem Solver, Heminway shares her arsenal of strategies on how to beat these obstacles to your French mastery. You will, of course, get plenty of practice, practice, practice to overcome any French-learning obstacles. With Practice Makes Perfect: French Problem Solver, you will master the language in no time at all. Practice Makes Perfect: French Problem Solver gives you: Expert advice and guidance on overcoming common problems Practical examples with highfrequency vocabulary that clarify each point Highly varied and extensive exercises to practice whatyou've learned
MCGRAW-HILL Professional Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
49.9 CHF
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.
MCGRAW-HILL Professional Better Reading Italian, 2nd Edition
39.9 CHF
Sharpen your Italian language skills through readings about its speakers' daily lives and culture Better Reading Italian offers you entertaining, "real world" texts to help you understand and learn more Italian vocabulary and phrases. Each chapter features articles that cover a specific topic, such as cuisine, music, sports, film and theater, art, the family, today's lifestyle, or politics and history. Along the way, you will find instruction and exercises to help develop improved reading speed, comprehension, and vocabulary. The articles become gradually more difficult as you proceed through the book to keep you challenged and engaged. Better Reading Italian is an easy, engaging way to boost your language skills and learn more about the language and its speakers as you go.
MCGRAW-HILL Professional Executive Coaching for Results
51.9 CHF
The field of executive coaching is growing at an astonishing rate. Corporations are increasingly turning to coaching as an intervention, as it offers leaders and managers both on-the-job learning and built-in follow-up. But how can you make the best use of coaching within your organization? Executive Coaching for Results helps this critical leadership development method come of age. This is not a how-to-coach book there are already plenty of those but rather a comprehensive guide on how to strategically use coaching to maximize development of talent and link the impact of coaching to bottom-line results. Underhill, McAnally, and Koriath draw on their rigorous original research (through Executive Development Associates) with Fortune 1000 and Global 500 companies such as Disney, IBM, UBS, Unilever and many others, and combine that with their years of industry experience to advance the state of the art. Executive Coaching for Results includes topics such as: Integrating coaching into your organization s overall leadership development strategy Locating and screening coaches worldwide Developing an internal coaching program Deciding which coaching assessments and instruments are appropriate to your situation Measuring the impact and ROI of coaching Following up after coaching Throughout, the authors provide numerous examples from major organizations such as Dell, Johnson and Johnson, Intel, and Wal-Mart. Offering practical learning, best practices, and illuminating case studies, this is the first definitive guide to the effective use of executive coaching in the corporate environment.
MCGRAW-HILL Professional Process Equipment Malfunctions
169 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A PRACTICAL GUIDE TO TROUBLESHOOTING PROCESS EQUIPMENT MALFUNCTIONS Process Equipment Malfunctions offers proven techniques for finding and fixing process plant problems and contains details on failure identification. Diagnostic tips, examples, and illustrations help to pinpoint and correct faults in chemical process and petroleum refining equipment. Complex math has been omitted. An essential resource for plant operators and process engineers, this book is based on the author's long career in field troubleshooting process problems. COVERAGE INCLUDES: Distillation tray malfunctions Packed tower problems Distillation tower pressure and composition control Fractionator product stripping Pumparounds Reboiled and steam side strippers Inspecting tower internals Process reboilers--thermosyphon circulation Heat exchangers Condenser limitations Air coolers Cooling water systems Steam condensate collection systems Steam quality problems Level control problems Process plant corrosion and fouling Vapor-liquid separation vessels Hydrocarbon-water separation and desalters Fired heaters--draft and excess O2 Disabling safety systems Vacuum systems and steam jets Vacuum surface condensers Centrifugal pump limitations Steam turbine drivers Centrifugal compressors Reciprocating compressors
MCGRAW-HILL Professional Get Rich with Apps!
43.9 CHF
Grab a share of one of today's hottest markets! Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps-and they're eagerly awaiting more. If you're considering entering the market, stop thinking about it and make yourmove. You'll reach more customers, expand your product offerings, and grownew revenue streams. And it's much easier than you may realize. Get Rich withApps! explains how to: Marry iPhone and Facebook app features with your business andmarketing needs Integrate apps with other resources, such as databases and websites Take advantage of the social web to expand your customer base Measure the success of new and existing projects You don't need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.
MCGRAW-HILL Professional Taking Charge with Value Investing: How to Choose the Best Investments According to Price, Performance, & Valuation to Build a Winning Portfolio
41.9 CHF
THE ALHPA SEEKER'S GUIDE TO VALUE STOCKS When to buy them. How long to hold them. When to sell them. "This book will be welcomed by anyone looking to break free from their financial advisor and manage their own savings." -DAVID JACKSON, founder and CEO, Seeking Alpha® "The world is an uncertain place. This uncertainty impacts the financial markets as much, if not more, than any other space. But don't be afraid! Brian Nichols provides a personal, experience-based, and highly accessible framework for taking your investment portfolio into your own hands. There's nothing pretentious or complicated about Brian's approach. It's straightforward common sense on how to invest in the stock market." -ROCCO PENDOLA, Director of Social Media at TheStreet.com and cofounder of the Options Investing Newsletter "For investors who want discipline, or who want to escape the addiction of day trading, this book is for you." -GARY ANDERSON, author of Will Rogers and "Business Insider" Contributor "I am pleased and honored to publish Brian Nichols' articles on Market Playground and interview him on my radio program. With his new book, Brian brings his vast array of investing knowledge to the masses!" -DEMIAN RUSSIAN, Editor-in-Chief, Market Playground There's more to investing than "Buy low, sell high." DISCOVER THE ALPHA SECRET TO VALUE INVESTING Every financial quarter, more than 1.5 mil¬lion investors turn to Brian Nichols' acclaimed "Seeking Alpha" columns for his insider tips on value investing. No matter what's going on in the market, he's got an uncanny knack for spotting the hottest stocks, the latest trends, and the greatest opportunities. Now-due to popular demand-he's distilled his best-kept secrets into one comprehensive, easy-to-use guide for "seeking alpha" and maximizing profits in any market. You'll learn how to: Take charge of your financial future Understand how hedge funds really work Determine if a company is a good investment Make smarter decisions based on value Use psychology to outthink the market Avoid the pitfalls of emotional investors Build a killer portfolio for long-term success Filled with step-by-step strategies for choosing stocks, how-to tips for maximizing investments, and first-hand stories of high risks and higher rewards, this is a must-have guide for any investor who appreciates the value of "value." You'll learn what the industry insiders really think about the recession, stock bubbles, balance sheets, cash flow, stock metrics, and other fundamentals of investing. You'll discover the surprising effects of human psychology on the rise and fall of the market-and learn how to keep your head and your money intact during times of extreme behavioral selling. You'll see how companies like Netflix and Apple weathered the storms of our ever-changing economy-and what it ultimately means for shareholders. Most important, you'll discover the most valuable lessons an investor can learn from taking a loss-without losing anything yourself. When...
MCGRAW-HILL Professional Values-Driven Business
33.4 CHF
There's no shortage of books on how to run small businesses But the specialised literature dealing with the increasingly high-profile topic of "corporate social responsibility" (CSR) deals almost exclusively with the concerns of large corporations. There is no widely available information about the special value-and special challenges-of socially responsible business practices for small- or medium-size companies. Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees' personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.
MCGRAW-HILL Professional IPad Kickstart
53.9 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Your full-color iPad go-to guide Covers the 3rd generation iPad! Get started enjoying your iPad's innovative tools and features quickly and easily with iPad Kickstart. Loaded with crisp, full-color screenshots, this practical, visual guide focuses on the best ways to maximize your iPad's capabilities. Stay organized and connected at home and in the office, get news and entertainment, and explore your creative streak. Tips and Now You Know sidebars offer solutions to potential pitfalls and veteran insight helps you get even more out of this extraordinary device. You'll also find details on the coolest, most useful apps available. Set up and customize your iPad Master the functions, gestures, and controls on your new device Migrate apps, settings, and content from your older iPad Connect to the Internet, use email, browse the Web, and keep up with social networks Use iCloud and iTunes to sync and back up your iPad Organize your life with Calendar, Contacts, and Reminders Explore, install, and organize apps that maximize the functionality of your iPad Download movies, videos, music, ebooks, and games to your iPad Create your own digital movies, shoot photos, and record music Use your iPad as a WiFi hotspot and link to devices and accessories Maintain and troubleshoot your iPad
MCGRAW-HILL Professional Flying High in a Competitive Industry
28.4 CHF
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
MCGRAW-HILL Professional Marketing Warfare
38.9 CHF
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For Marketing Warfare "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today
MCGRAW-HILL Professional So Of Logic 2e Rev
25.4 CHF
The ideal review for your logic course More than 40 million students have trusted Schaum's Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum's Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 500 solved problems Includes non-classical logics Covers the probability calculus Complements or supplements the major Logic textbooks Appropriate for the following courses: Introduction to Formal Logic, Informal Logic, Logic Programming, Algebra Complete course content in easy-to-follow outline form Hundreds of solved problems for effective test preparation
MCGRAW-HILL Professional Schaum's Outline of French Vocabulary
28.4 CHF
Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives youPractice problems with full explanations that reinforce knowledgeCoverage of the most up-to-date developments in your course fieldIn-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.
MCGRAW-HILL Professional Ispeak Italian Beginner's Course (MP3 CD + Guide)
32.4 CHF
The revolutionary program that helped you speak Italian instantly now helps you learn the language quickly and easily Now the "translator in your pocket" becomes the language teacher of your dreams! You can see and hear Italian and learn it at your own pace.This interactive program is organized around 10 essential travel-related topics such as finding a bed, getting connected, and buying stuff. Each subject is taught through a set of six modules: dialogs, key words, interactive practice, grammar points, quizzes, and reviews. Using the iPod's user-friendly interface, you navigate quickly and easily from topic to topic. With the Playlist feature and the Ratings tool, you can keep track of topics you have already mastered and highlight areas that you need to revisit. Includes a 2-1/2 hour MP3 audio CD.
MCGRAW-HILL Professional Mining for Gold on Internet: How to Find Investment and Financial Information on the Internet
42.9 CHF
This volume is directed at the individual investor who understands finance but needs advice on how to use the Net effectively to research companies, execute trades, and track and manage their portfolios.
MCGRAW-HILL Professional Handbook of Industrial Chemistry
169 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product THE DEFINITIVE GUIDE TO MANUFACTURING WITH ORGANIC CHEMICALS Critical to truly understanding pharmaceuticals, agrochemicals, polymers, and plastics, the Handbook of Industrial Chemistry provides the chemical properties and principles for the analyses and processes used in producing non-petroleum-based organic products. Packed with useful tables, formulas, and equations, this problem-solving handbook provides coverage, which ranges from basic to complex, of the chemical processes for products such as: Paints, pigments, and industrial coatings Dyestuffs, and finishing and dyeing of textiles Industrial fermentation Chemical explosives Non-petroleum processing and petrochemicals Polymers and plastics DETAILED, EXPERT CONTENT YOU'LL REFER TO EVERY DAY Safety considerations in process industries * Industrial pollution prevention and waste management * Edible oils, fats, and waxes * Soaps and detergents * Sugar and other sweeteners * Paints, pigments, and industrial coatings * Dyestuffs, and finishing and dyeing of textiles * Industrial fermentation * Pharmaceutical industry * Agrochemicals * Chemical explosives * Petroleum processing and petrochemicals * Polymers and plastics
MCGRAW-HILL Professional High-Intensity Training The Mike Mentzer
33.4 CHF
The advanced techniques, most productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer Whatever your level of fitness, you can kick your muscles--and your mind--into high gear with the radical training philosophies and advanced bodybuilding techniques of Mike Mentzer, the first bodybuilder to ever garner a perfect score in the Mr. Universe competition. The thinking man's bodybuilder, Mike revolutionized the art of training with his Heavy Duty TM system, proving that "less is more" when it comes to making great gains. But Mike's most advanced ideas have never been revealed--until now. Direct from Mentzer's inner circle--friend and colleague John Little along with Joanne Sharkey, the CEO of Mentzer-Sharkey Enterprises, Inc.-- The Wisdom of Mike Mentzer gives you an insider's look at his most intense, in-depth lessons. Inside these pages you will learn all the fundamentals of: HUNGER--the code of integrity for displaying a heroic physique Philosophy and character building--why you need never again fear your competition The science of productive bodybuilding exercise--Mentzer's fail-safe principles for building maximum size and strength Consolidation Training--a lightning-quick workout that works "like magic" for producing phenomenal muscle growth -Advanced Heavy Duty TM techniques, such as Omni-Contraction Training, Infitonic Training, and Rest-Pause Training The Wisdom of Mike Mentzer provides readers with a unique insight into the world of Mike Mentzer--the man, the philosopher, and the legend.
MCGRAW-HILL Professional The Concise Blue Book of French Verbs
42.9 CHF
Add weight to your French verb choices without breaking your back(pack)! In one compact package, The Concise Blue Pocket Book of French Verbs provides 333 of the most important verbs in French in full conjugated form. Each verb is illustrated by example sentences, showing the verb in action. The top 33 verbs are broken down into groups according to key meanings, use with prepositions, and key idiomatic expressions. In addition, the Verb Index links over 2,300 verbs to the verb conjugations. Online you will find a companion website that provides you with extensive bonus content--more than 100 exercises that give you a dynamic way to build your mastery of the French verb system. Features A diagnostic test Audio exercises to improve your listening comprehension Additional exercises that focus on your idiomatic usage of verbs Audio recordings of example sentences to show the Top 30 verbs is use Traditional verb conjugations combined with online exercises + audio Topics include: French Tense Profiles; 333 Fully Conjugated Verbs; English-French Verb Index; Irregular Verb Form Index; French Verb Index
MCGRAW-HILL Professional Six Sigma Demystified, Second Edition
55.9 CHF
Learning Six Sigma CAN be a painless process! Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject. The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests expertise--without confusing statistics and formulas. In notime, you'll develop the skills you need to solve problems, anticipate customer needs, and meet the demands of the most challenging markets. Filled with practical hands-on advice and essentialorganizational tips, Six Sigma DeMYSTiFieD providesa complete blueprint for developing strategies, plotting growth, and performing at peak efficiency for maximum profits. This fast and easy guide offers: Proven techniques for building a solid Six Sigma infrastructure Tips for deploying projects using DMAIC methodology Clear advice on when and how to use specific problem-solving tools Essential calculations and assumptions Case studies, quizzes, and a final exam that reinforce what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Six Sigma DeMYSTiFieD is your shortcut to a solid foundation in this powerful improvement methodology.
MCGRAW-HILL Professional Say It Right Chinese 2e
20.4 CHF
Say farewell to language faux pas forever! Based on the revolutionary Easily Pronounced Language Systems approach, Say It Right in Chinese makes mastering correct Chinese pronunciation simple. With Say It Right you'll learn how to use hundreds of Chinese words and phrases in everyday conversation. This amazing guide gives you easy-to-read vowel symbols that, when combined with consonants, make pronunciation easy. This second edition is enhanced by a new chapter that applies the Say It Right! "PhraseMaker" approach to common verbs. With Say It Right in Chinese you will: Learn more than 500 essential Chinese words and phrases Easily create sentences using "Phrasemakers" Get a quick reference to more than 500 word pronunciations in the Say It Right travel dictionary
MCGRAW-HILL Professional Chinese Demystified
59.9 CHF
Learning Chinese is a no-brainer with Demystified Chinese Demystified walks you step by step throughthe fundamentals and moves on to more advanced topics. Each chapter concludes with a self-test that allows you to track your progress, and a comprehensive final exam at the end of the book gives instant feedback on new language skills. The book includescharacters in simplified and traditional formats along with pinyin phonetic translation for easy pronunciation.
MCGRAW-HILL Professional Easy Japanese 2nd /e Rev/e 2/e
33.4 CHF
Helps you learn Japanese in 16 easy-to-follow lessons. This book provides the basics you need to speak and write Japanese. Designed with the true beginner in mind, It offers full language explanations in English and focuses on essential Japanese for effective communication in everyday situations.
MCGRAW-HILL Professional Communicate W/conf 2e
51.9 CHF
The classic business communication guide-updated for smart phones, social media, and other digital platforms Communicate clearly, tactfully, and confidently in any situation, including: Being persuasive Running productive meetings Asking the right questions Coaching Negotiating Resolving conflicts Responding to insults Offering praise Delegating responsibilities Crossing cultural divides Networking at events "Communicate with Confidence! is . . . the clearest, most comprehensive, and most credible guide to persuasive and authentic communication available today. Dianna Booher is the master of her message and her medium. . . . After you've read it once, I'm confident you'll be consulting it frequently. Do not hesitate. Read it today, and put it to use immediately." -Jim Kouzes, coauthor of The Leadership Challenge and Credibility, and The Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University "Communicate with Confidence! is the best communication book I have seen." -Ken Blanchard, coauthor of The One Minute Manager® and Full Steam Ahead! "Fully 85 percent of your success in life is contained in your ability to communicate effectively with other people. Communicate with Confidence! is full of proven, practical ways to get your point across quickly and stand out in every conversation. This book should be read and re-read over and over again!" -Brian Tracy, bestselling author of How the Best Leaders Lead, Goals!, and Eat That Frog "Dianna Booher produced a tremendous resource with the first edition of this book-but I'm confident this new version will be a classic. Well-organized, practical, comprehensive advice." -Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks without Being Eaten Alive
MCGRAW-HILL Professional The Complete Sea Kayakers Handbook, Second Edition
27.4 CHF
"...Her writing is clear and concise, sprinkled with bits of humor and many tips gleamed from her years working as a kayak instructor, guide and outfitter." --Sea Kayaker Magazine The first edition of The Complete Sea Kayaker's Handbook received immediate acclaim with its selection as the Best Outdoor Instructional Book by the National Outdoor Book Award group. Now this book boasts 352 pages with changes throughout to reflect the growth of kayaking as a sport. This book is your first step to adventure on the water, with everything you need to know, from buying a kayak to dressing for the water. Updates include: New photos throughout showing new boats, equipment, stretching, and repair techniques A new section on used boats and how to shop for them Expanded sections on: boat materials section to include the newer laminates; buying a new kayak; use of GPS for navigation; family paddling; Planning Your Dream Trip; Taking Care of Your Stuff to include more retrofit and repair information on a wider range of boat and paddle material Improvements in materials and more data on hypothermia; Changes in safety technique descriptions reflecting the new equipment on the market information on stretching, proper posture in a kayak, and easy modifications to kayak seats for more comfortable paddling Topics include: Getting Ready; Kayaks; Accessories and Clothing; Getting to Know Your Kayak; Controlling Your Kayak; Getting Into and Out of the Water; Real Life Paddling; Finding Your Way: Kayak Navigation; Trip Logistics; Group safety; Kayak Camping; Planning Your Dream Trip; Taking Care of Your Stuff
MCGRAW-HILL Professional Side by Side Italian and English Grammar
30.4 CHF
Learn and review Italian grammar at a glance Of all the obstacles you face while learning a new language, grammar is one of the toughest. But now there's a way to learn the subtleties of grammar without all the headaches. Side by Side Italian & English Grammar is the perfect tool to help you understand the similarities and differences between English and Italian grammar. By learning Italian grammar through comparisons to your native English language, you are able to build on what you already know. You will be better able to understand and remember Italian grammar while writing, speaking, and being tested on Italian usage. This innovative grammar guide includes: Clear and comprehensive introductions to the parts of speech, explaining their functions and answering common questions about them Quick Check sections that summarize main ideas Appendices that identify possible grammar trouble spots, such as interrogative pronouns and adjectives, familiar and formal commands, and the use of determiners Numerous verb charts with side-by-side Italian and English translations for easy understanding of each tense's meaning An exercise section with answer key to test and review your knowledge Side by Side Italian and English Grammar gives you a firm grasp of the structure of both languages andsets the stage for true language mastery.
MCGRAW-HILL Professional Valve Handbook
203 CHF
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Comprehensive, up-to-date coverage of valves for the process industry Revised to include details on the latest technologies, Valve Handbook, Third Edition, discusses design, performance, selection, operation, and application. This updated resource features a new chapter on the green technology currently employed by the valve industry, as well as an overview of the major environmental global standards that process plants are expected to meet. The book also contains new information on: Valves used in the wastewater industry Applying emergency shutdown (ESO) valves Recent changes to shutoff classifications Valves specified for the nuclear industry The procurement process for the Nuclear Stamp (N-Stamp) The emergence of wireless technology and its application to current smart technology Characteristics of high-performance hydraulic fluid Valve Handbook, Third Edition, covers: Valve selection criteria Manual valves Check valves Pressure relief valves Control valves Manual operators and actuators Smart valves and positioners Valve and actuator sizing Green valve technology and application Common valve problems Valve purchasing issues
MCGRAW-HILL Professional Happiness At Work
30.4 CHF
Learn to create resilience and happiness no matter what's going on in your life In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us. Rao shows you that it isn't the negative thing that happens to you that causes your unhappiness, it's how you see it. Happiness at Work is a thought-provoking new title that moves the mind away from negativity and forces you to resist labeling situations as "bad", but rather seeing them as neutral. Happiness at Work provides: Surprising ways of looking at change and problem-solving Exercises that shift one's perspective Learn the vital wisdom necessary to achieving a joyful, successful life as you define it through greater resilience and a strong inner core. Get it now with The Happiness Choice. "Follow Srikumar Rao's instructions and you will enjoy the journey to more happiness and meaning in your life, no matter what!" -- Marshall Goldsmith , author of What Got You Here Won't Get You There "Happiness at Work brings new understanding of the essential role happiness plays in workplace learning and performance. Srikumar Rao's guidelines for our journey to leadership include aspects rarely explored and newly significant." -- Frances Hesselbein , chairman and founding president, Leader to Leader Institute/Drucker Foundation for Nonprofit Management "This book is a treasure chest full of wisdom. Each and every one of its 34 chapters introduced me to or reminded me of a very important principle for living a happy and successful life." -- Jack Canfield , co-creator of the Chicken Soup for the Soul® series and coauthor of The Success Principles
MCGRAW-HILL Professional The McGraw-Hill 36-Hour Course Product Development
43.9 CHF
Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customerto buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, anddelivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.